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Mitsubishi Motors and myTukar Collaborate to Digitalize Customer Experience

MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced a strategic collaboration with myTukar to bring technological innovation to its customers via the launch of the Mitsubishi online showroom. MMM’s first online showroom is a collaboration with myTukar, Malaysia’s fastest growing pre-owned car trading platform dedicated to meet customers’ demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online.

The Mitsubishi Online Showroom may be found here.

Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve customer’s purchasing journey by leveraging on technology enhancement. The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey:

Traditional Purchase Journey       Mitsubishi Online Showroom
Vehicle Viewing                               360’ Virtual Showroom
Test Drive at Showroom                  Test Drive 2U
Booking at Showroom                    Online Booking Assist
Trade-in At Used Car Dealer            Online Trade In Assist

transfer of ownership and the collection of the sold car to be done at any of the customers preferred location to the customer’s convenience. “In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing.

The launch of Mitsubishi online showroom is a strong example of MMM’s commitment to delivering a more human-centric experience encompassing a holistic approach across three key organizational pillars: people, process and technology,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM. He added, “We have always believed in creating a walk-through experience and this online showroom is an extension from getting to know the product, test-drive at customers convenience, and communication with the dealer to finalize the purchase journey.

We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their homes. “The company has also introduced the MITSUBISHI CONNECT mobile application as a continuation of after-sales service through a digital platform. The mobile app offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centers, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.

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