{"id":8897,"date":"2019-09-12T13:09:21","date_gmt":"2019-09-12T05:09:21","guid":{"rendered":"https:\/\/blog.carro.sg\/?p=8897"},"modified":"2025-11-18T18:57:33","modified_gmt":"2025-11-18T10:57:33","slug":"marketing-interactive-carro-revs-up-spend-on-regional-brand-campaign-with-in-flight-ads-on-jetstar","status":"publish","type":"post","link":"https:\/\/carro.co\/sg\/blog\/marketing-interactive-carro-revs-up-spend-on-regional-brand-campaign-with-in-flight-ads-on-jetstar\/","title":{"rendered":"Marketing Interactive: Carro revs up spend on regional brand campaign with in-flight ads on Jetstar"},"content":{"rendered":"
\r\n\r\nThis article first appeared on Marketing Interactive<\/a>, written by Farzana Farveen.<\/em>\r\n\r\nAutomotive marketplace Carro has launched a regional branding campaign and collaborated with budget carrier Jetstar for in-flight advertising. Revolving around the \u201cease\u201d of selling a car in one day, Carro aims to address various pain points from the customer\u2019s angle on its ads.\r\n\r\nWith Jetstar\u2019s domestic routes and reach in the Southeast Asia region, Carro group chief marketing officer Manisha Seewal told\u00a0Marketing<\/em>\u00a0that\u00a0the airline will create the right awareness for Carro\u2019s brand proposition.\r\n\r\nIn addition, as Carro targets the \u201caffluent and financially-savvy\u201d segment, Seewal said these individuals are well-informed and travel frequently in the region for both business and leisure. The campaign ads will run across Southeast Asian routes taken by Jetstar such as Singapore, Jakarta and Bangkok, where Carro has presence in\u00a0or is expanding to.\r\n\r\nSeewal was also of the view that\u00a0in-flight advertising gives 100% share of voice and strengthens brand recall, which is critical for the brand which is aggressively expanding in the region. According to Seewal, given how \u201cyoung\u201d the brand is at this stage, the overall ROI is to reach out to the right customer segment and unify the locally-run digital campaigns in Indonesia and Thailand.\r\n\r\n\u201cWe feel that word of mouth is very powerful in this business and in-flight advertising is a good way of engaging with this audience in a captive environment,\u201d she said.\r\n
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In Indonesia and Thailand specifically, Carro implemented hyper-localised content to better resonate with the locals whose native languages are\u00a0Bahasa<\/em> Indonesia and Thai respectively. The ads in Thailand also feature a mascot bunny called \u201cCruize\u201d to convey the speed of service by Carro. The campaign will run for three months on digital platforms with new creatives pushed out regularly on social, while the ads will remain on Jetstar flights for five months. Here are some of the digital ads plastered across social media:<\/div>\r\n<\/div>\r\n<\/div>\r\n
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<\/div>\r\n<\/div>\r\nLast month, Carro secured\u00a0US$30 million<\/a>\u00a0to further its expansion across Southeast Asia, starting with its acquisition of Indonesia\u2019s C2C marketplace platform Jualo.com.\u00a0Founded in 2013, the Jualo.com marketplace helps private and professional sellers trade new and used goods in over 300 categories including cars, motorcycles, property, fashion, electronics; as well as post job adverts. With its latest round of funding,\u00a0Carro\u2019s accumulated\u00a0total amounts to US$90 million, with over US$60 million raised from its last round by\u00a0existing investors Insignia Ventures, B Capital Group, Singtel Innov8, Golden Gate Ventures and Alpha JWC.\r\n\r\n<\/div>\r\n
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This article first appeared on Marketing Interactive, written by Farzana Farveen. Automotive marketplace Carro has launched a regional branding campaign and collaborated with budget carrier Jetstar for in-flight advertising. Revolving around the \u201cease\u201d of selling a car in one day, Carro aims to address various pain points from the customer\u2019s angle on its ads. With …<\/p>\n","protected":false},"author":44,"featured_media":8898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[727],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcements"],"_links":{"self":[{"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/posts\/8897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/comments?post=8897"}],"version-history":[{"count":1,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/posts\/8897\/revisions"}],"predecessor-version":[{"id":14561,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/posts\/8897\/revisions\/14561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/media\/8898"}],"wp:attachment":[{"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/media?parent=8897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/categories?post=8897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carro.co\/sg\/blog\/wp-json\/wp\/v2\/tags?post=8897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}